The Growing Popularity Of E-Sports Betting

esportsThere has been a lot of excitement surrounding e-sports betting lately. In fact, the online gambling industry has tagged it as the segment that has been yielding them immense profits at an exponential rate. Unlike other sports, there is no season for e-sports. The action is live 24×7, the viewership is as explosive as the participation, and the prize money pool is huge. All of this points to an industry that is growing by the second by billions of dollars. Needless to say, bookmakers are coming in by droves to get their piece of the action, and this in turn has caught the attention of iGaming affiliates.

The Exponential Rise of E-Sports:

With the growth of the eSports market, several big brands have started to sit up and take notice and have added it to their service kitty. Operators like Pinnacle Sports have been investing heavily into e-Sports betting. They have the best markets with them and even take special bets making it lucrative for betters. Apart from that, they even sponsor eSports teams and tournaments. According to the operators, e-Sports is poised to shake itself away from being a niche market and dive into the mainstream. Taking this as a cue, a significantly high number of niche iGaming operators have begun to add eSports to their sports betting operations.

According to a business head of a reputed Affiliates group, e-sports betting is without a doubt the fastest growing participation sport on the planet. It has a huge following in the Asian European market. With the participants of e-Sports being officially recognized as athletes, esports is just like any other sport like rugby or football that you can bet on. With a rapidly growing audience, celebrity endorsements, technology advancements, the arena of e-sports betting is set for major growth.

Scope for Affiliates:

competitionFrom the perspective of affiliates, there are basically two types involved actively in the e-sports betting market. Some affiliates are involved 100% to the e-sports betting arena while others have simply added them into their service range. The good news is that both affiliate types have been witnessing significant growth in the e-sports betting field. That being said, the sector has not yet built itself up to be recognized as a major revenue puller. In the current scenario, the e-sports betting sector is just making baby steps and so, the available content is limited.

The gambling affiliate world is highly competitive and e-sports is not considered an exception regardless of the fact that it is a comparatively small market and provides less returns when compared to conventional sports betting. There is no doubting the fact that e-sports is experiencing rapid growth and affiliates are investing significant amounts of time and money to facilitate its growth. However in the current scenario, the wagers are very small and it is not possible for an affiliate to survive with just e-sports betting.

If you are looking at the opportunity to become an affiliate for e-sports betting, you need to know that the sooner you get in, the better. With e-sports being on the rise, it is just a matter of time before it reaches peak popularity. Building your brand and target audience now would serve you high returns in the long term.

For more information on how e-sports betting works and how you can get involved, visit http://e-sports.net/esports-betting/

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Liam Ross
Liam Ross is a business consultant with a focus on information technology and digital advertising. He been a successful writer online for many years having contributed to Business.com, Huffington Post and Yahoo News. He is currently working on a book about the rise of social media and how it has altered our buying habits.